Creating specialised and unique creative content for differing brands alongside a variety of different projects.
Dukes Cupboard
Working as one of Dukes sole creative producers for social content ensuring unique and specialised content for brand events and collaborative roll-outs.
Dukes Cupboard x Adidas
To celebrate the launch of the Kareem Abdul-Jabbar, Dukes in collaboration with Adidas hosted an in-store event, where they gave out free shoes and invited a breakdance group down to break in the new shoes. Hosted by Jonah Francis West this wrap-up reel for the event was filmed and edited by myself and features local soho heads and not to mention a Spice Girl.
For the inaugural post and launch of the Amsterdam instagram account a wrap-up video of the opening event was posted in collaboration with the main account in efforts to increase awareness of the store.
To celebrate the collaborative efforts of Dukes Cupboard x NFL UK, two video reels were created that wrap both the pop-up event and the game which we were luck enough to see.
Across the Dukes Cupboard x Champion collaboration both video and still social content was created to display both the clothing capsule released and the Champion in-store event.
Farah Menswear
A collection of selected work across my two-year tenure as a focal part of the marketing team that features creative content ranging from BTS videos to creative flat lays.
The revamped Farah Live Sessions, with increased reach and engagement on this series it was deemed a success in achieving the KPIs set out to me whilst reshaping this social media series for the brand.
The series had grown in popularity and was then turned to as an activation point for the Farah x Urban Outfitters collaborative capsule. Going from a live series online to an in-store event, this utilised multiple influencers and artists and was an authentic way to link the two brands through a joint effort.
The creative flat lays utilised both functionality and aesthetic as an interesting way to present Farah garments over ordinary flat shots. These creative flat lays tended to perform better on the socials and was also utilised as another asset to push for paid social content, these assets and ads were created by myself within my tenure at the brand.
BTS social media assets was also an excellent use of resources, utilising the models and locations to create assets that could be stretched out across the rollout of campaigns and events. In these two particular instances the BTS videos performed well on the instagram account and was a continual piece of content I created for the brand.
Farah Menswear x Bianca Saunders
Working alongside designer Bianca Saunders as the contact from the Farah team, assisting and directing alongside the collaborative rollout to ensure brand alignment.
As the representative between the Farah Marketing team and Bianca Saunders my roles and responsibility were spread afar. Two highlights include the campaign video and our sit-down interview chat which reached impressive numbers for the socials. For the campaign video my main role was production assistant but as the sole Farah respective on shoot it was also creative direction to ensure the video was aligned with the brand. As for the interview with Bianca Saunders this was a full 360 production.
Vintage Threads
Taking creative lead on the social content for the Adidas in-store event.
